Marketing

Powerful Visual Storytelling

Bring your brand to life with captivating visuals. Amanda Kowalski, a skilled graphic artist, can transform your marketing materials into stunning works of art. From eye-catching brochures to special reports, Amanda has the creative vision and technical expertise to take your marketing to the next level and stand out from the competition.

Colorful program guide for the YMCA of Greater New York in shades of purple and blue showing graphs and viusals detailing Summer Camp.

Summer Camp Brochure

Client: YMCA of Greater New York
YMCA Association-wide brochure advertising Summer Camps. Initial visual design was developed for main brochure with the objective to carry the theme through multiple applications and materials for the Summer Camp program.

Colorful program guide for the YMCA of Greater New York in shades of purple and blue with photos of children depicting different Summer Camp programs offered at each branch.

Summer Camp Branch Guide

Client: YMCA of Greater New York
Branch specific brochure adverizing summer camp programs offered. Customized for each of the YMCA of Greater New York's numerous branches.

Colorful Summer Camp poster, postcard, and banner for the YMCA of Greater New York in shades of purple and blue with a photo of children splashing in a pool.

Summer Camp Promotional Materials

Client: YMCA of Greater New York
Advertising materials including posters and banners in multiple sizes to be displayed around branches to promote Summer Camp. Also includes direct mail postcards to be distributed around the city to increase program signups.

Set of four flyer designs each one with a specific color scheme and featuring a black and white fitness photo.

Flyer Templates

Client: YMCA of Greater New York
Using an established design from a marketing campaign and adapting it for widespread use by creating templates in Microsoft Word.

Set of one-page flyers and a colorful postcard.

Postcards and One-Pagers

Client: Legal Services NYC
Creating simple but bold designs including one-pagers and postcards showing typography and color use to make interesting designs that communicate pertinent information in a clear, concise format.

Trifold brochure of a blue design and black and white fitness photography.

Direct Mail

Mailing for a partnership between the YMCA of Greater New York and Hunter college. It applies aesthetic from a concurrent membership campaign at the Y to prepare the recipient for an upcoming survey conducted by the college about their fitness and lifestyle habits.

Mockup of an email invitations and a print program for a ribbon-cutting using an orange color scheme and a picture of a pool.

Email Invitation and Program

Client: YMCA of Greater New York
An email invitation for a ribbon-cutting using brand standards and supplied photography, with a complimentary program to be used at the event.

Blue themed document with multiple spreads showing a mix of photography, layout designs, and infographics.

Impact Report

Client: YMCA of Greater New York
Using elements from their brand standards and current membership campaigns to create a visually stimulating and informative printed document for donors highlighting the Y’s achievements over the year.

Bold report with shades of blue and yellow, with photos of Pace University’s campus and layouts featuring students and blurbs detailing the school’s Law program.

Special Reports

Client: Pace University
A special report made for the Haub Family featuring news about the Pace University School of Law. Featuring layouts detailing and highlighting students and professors while carrying through the brand standards into a visually interesting report.

Digital Reports

Client: Pace University
An example of a digital report highlighting a specific area of the University that can be adapted for multiple uses. Report uses brand standards to create compelling short documents with interesting layouts and highlighting campus specific photography.

Blue themed document with multiple spreads showing a mix of photography and bold layout designs.

Hybrid Reports

Client: Pace University
Example of a report that could be used in both print and digitally. This four-pager is just one of many that highlights certain aspects of Pace University. Using brand standards and client photography to create dynamic content.